A Raleigh staple with five locations across the Triangle, DICED has built a loyal following around fresh, customizable salads, wraps, and bowls made with real ingredients and housemade dressings. Women-owned and community-driven, the brand had the product and the following. What it needed was a visual and verbal identity sharp enough to match.
Our work began with creative strategy, getting under the hood of what makes DICED great yet different. From there, we refined the logo, developed brand messaging, and built out a full visual system designed to scale across five locations. Custom illustrations were central to that system, hand-drawn, playful and ingredient-inspired, showing up across merch, menu boards, signage, and collateral in a way that feels effortless and alive.
The guiding ethos was simple: effortless, edgy but clean, good vibes. A brand that feels as intentional as the food itself.
