The Brief
The Beatles. Taylor Swift. Van Halen. Led Zeppelin. The Black Keys. Lorde. Cheap Trick. The list of greats who have played Ludwig Drums goes on and on. For nearly 125 years, Ludwig has been one of the most recognized names in music, and for the last 40 of those years, their drums have been produced right here in North Carolina. When they celebrated that legacy with the Ludwig H.I.T.S. Fest in Monroe, NC, they brought MRC in to help make it happen.
The Work
As drum lovers and music fans, this one hit different. We designed the H.I.T.S. Fest logo lockups, created custom merch for the event, and produced the digital ad campaign that brought people through the door. Every piece needed to feel worthy of the Ludwig name, a brand that has been on the biggest stages in the world for over a century, while still capturing the energy of a live celebration in a small North Carolina town.
